Responsibilities Study design summaries and determine requirements, schedule projects and define budget restrictions, conceptualize images based on requirements, prepare drafts and present ideas, develop illustrations, logos and other designs using software or by hand. Graphic designers use computers or hand tools to create posters, websites, logos, brochures, magazines and many other materials to communicate ideas and information in a visual way. However, graphic designers need creativity first and foremost, as well as knowledge of industry standard software. Graphic designers need to keep up to date with the latest software and computer technologies to remain competitive and can work as freelancers, hired in-house, or working in an agency.
Therefore, graphic designers, also known as graphic artists or communication designers, often work closely with people in advertising and promotions, public relations and marketing. Graphic designers create visual concepts from text and images, by hand or with computer software, to communicate ideas that inspire, inform, or captivate consumers. Graphic design is important in product sales and marketing, and is a fundamental component of brochures and logos. From designing a website to large images seen on billboards, graphic designers create visual concepts by hand or computer to help others interpret the world around them through color, texture, images and symbols.
Graphic designers use their artistic skills to communicate ideas, inform consumers and solve problems. For example, some create the graphics that are used in the packaging of various types of retail products, while others may work on the visual design used on the cover of a book.