Graphic designers combine art and technology to communicate ideas by using a variety of design elements to achieve artistic or decorative effects. They develop the general layout and production design of advertisements, brochures, magazines and corporate reports. This usually starts with producing rough illustrations of design ideas, either by hand drawing or using a computer program. The high happiness quotient in the graphic design industry may have its origin in the infinite opportunities it offers its professionals to imagine, create, collaborate, inspire and see their work on public display.
Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative, or easier to navigate. Because their work consists of several unique aspects, graphic designers must possess a unique combination of artistic and technical skills. It's important for graphic designers to familiarize themselves with the different options to decide which environment best suits them. User interface design is the process of designing interfaces to be easy to use and provide a user-friendly experience.
Including aspects of marketing, art, technology, and customer service, graphic design can seem like a complicated concept. Now that you have a better idea of what graphic designers are responsible for, you're probably curious to know what they do on a daily basis. Designers create compositions to communicate and solve problems, graphic artists and illustrators create original works of art. Motion graphics designers start by developing storyboards and then bring their concepts to life with animation, video and traditional art.
Therefore, graphic designers often work closely with people in advertising and promotions, public relations and marketing. Designing for the web presents a lot of new variables, limitations and opportunities that aren't present in print design. Illustration students have some background in graphic design, but most of their courses include art history, drawing, and painting. A big part of a graphic designer's job is to be intuitive and attentive to the client's needs; being able to see what they're saying compared to what they're actually saying (or mean).
However, designing for the web also brings with it interactive elements that are not present in printed design, which offers many new possibilities, but creates more work for the designer.